In December 29th, it announced that the company signed an agreement on investment intent with Limited by Share Ltd, Beijing's knowledge discovery and cultural development Limited by Share Ltd (hereinafter referred to as "knowledge discovery"). It intends to increase its capital by doing all of its 56.52% stake in Beijing extreme beauty travel agency Limited (hereinafter referred to as "extreme beauty"). After the completion of the capital increase, the company will hold a 21% stake in knowing the market (the proportion of specific shares will be assessed after auditing), and will become a wholly owned subsidiary of the company.

According to public information, the "knowledge discovery", formerly known as "Beijing know and explore Culture Communication Co., Ltd.", was founded in August 11, 2005, and was launched in December 23, 2015 on the third board (835073). It is a cultural creation company engaged in the design and execution of deep cultural experience products. Its main business is to provide experiential cultural events and experiential culture education to customers through the brand of "Xuan Zang road". At present, it has established a high reputation and influence in the high-end users such as EMBA group, professional outdoor athletes and top management team of the Chinese language business school, especially in the "Gobi series" high-end experiential sports operation and management.

Looking at the information, we found that before September 2014, the main business of the company also included the "natural beauty" brand as the carrier of the natural theme travel business (now the main theme of the South Arctic travel business).

In September 2014, the Pathfinder increased the amount of RMB 39 million yuan by the way of capital increase, and gained 56.52% of its equity. From that time, it became a controlling subsidiary of the Pathfinder, and was incorporated into the consolidated statement in April 2015.

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According to the latest announcement, the Pathfinder intends to explore and increase capital by knowing all the shares held by us. After the completion of the paction, the beauty of the Pathfinder will become a wholly-owned subsidiary of the knowledge discovery company.

Industry analysts believe that this investment will help the Pathfinder group and the company to conduct in-depth cooperation in the overall business level.

From the perspective of knowledge discovery, it helps to integrate resources and promote the effective expansion of its experiential travel related businesses. From the perspective of Pathfinder, it can create a comprehensive synergy for the business and knowledge of its three outdoor business groups, outdoor sports, sports and sports, and explore the overall synergy of experiential events, training and travel related businesses, so as to achieve deep cooperation in related businesses and promote the construction and perfection of Pathfinder outdoor ecosystem.

Behind this is the constant acceleration of Pathfinder.

Pace.

Since the early establishment of the outdoor ecosystem strategy in early 2015, Pathfinder has actively expanded outdoor travel and sports business, and has accumulated huge user resources. This provides a strong user support for the company's new round of community strategic pformation.

"Knowing that exploring the high-end user resources currently available can bring more high net worth customers to Pathfinder, which is an effective complement to the Pathfinder outdoor ecological community."

Pathfinder says this is consistent with the strategic goal of the company's commitment to providing the public with the ultimate service of outdoor and experiential travel, and to become a healthy lifestyle leading to a healthy lifestyle community ecosystem.