Burberry'S Cooperation With Wechat Seems To Be "Buying" People'S Hearts.
This week, China's economic market was bleak, manufacturing data was weak, the yuan was further devalued, and stock trading was blown two times in three days, and the overall economy slowed down.
In the dark, Burberry wants to give
Consumer
To bring some joy, the company announced the development of special WeChat software to celebrate the two week Chinese New Year holiday starting in February 8th.
According to introduction,
Activity marketing
The product is called A Lunar New Year Gift (a new year gift). Burberry will provide interactive information service through this product, and users can "open" brand products by clicking, sliding and shaking.
People can also create a personalized new year envelopes, share them with relatives and friends, and have the chance to win a physical Limited Edition Burberry.
Burberry was in 2014.
Women's wear
During the advanced clothing show, and in Shanghai in April 2014, WeChat team worked together.
Burberry said that there will be a customized Scotland cashmere scarf and a British made men's wear and women's windbreaker in the holiday package.
In addition, Burberry classic handbag The Banner is also one of the gifts, in addition to a variety of men's backpack, leather wallet and Thomas Bear cashmere products.
- Related reading
It Is Imperative For Wangfujing To Join The Whole Group Of Three Cell Groups.
|
- brand building | SPAO China'S First Star Flagship Store Officially Unveiled
- quotations analysis | Reference To China'S Eastern Silk Market (12.10)
- Street shooting popular | Fashion Designers Show Off The Street And Show The Trend.
- Enterprise information | "Cika Magnetic Card" Entity Store Opening Garment Enterprises Rely On "Original" To Get Rid Of The Processing.
- Innovative marketing | Analysis Of Jinjiang Brand Marketing Strategy Research And Development Of Marketable Products For Safeguards
- Fashion item | Winter Down Jacket Is Necessary.
- Boss interview | Interview With Li Guilian, Chairman Of Liaoning Dayang Group
- Trend of Japan and Korea | Han Niu Is Fashionable And Beautiful.
- Popular color | Black Woolen Coat Recommends Winter Best Fashion Choice.
- Popular color | Warm Colors Are Beautiful, Fashionable And Beautiful.
- TOMS Doesn'T Think He Is A Shoe Seller.
- UNIQLO Parent Fast Marketing Group No Longer Set High Goals.
- ZARA Has More Than 600 Designers.
- American State Controller Zhou Chengjian, Dong Mi Tu Ke Lost Contact
- Under The Impact Of The Electricity Supplier, Shopping Centers Will Not Be Reduced.
- Domestic Cotton Prices Fell Slightly, New Cotton Supply Increased Slightly
- The Procurement Of Cotton Within The Territory Is Becoming Less And Less Successful.
- Cotton Fiber Consumption Is Decreasing, And Domestic Cotton Stocks Are Huge.
- Old Navy'S Performance Is A Drag On Gap.
- Fosun International Intends To Increase Holdings Of Tom Tailor Shares