There is a boos in the Chinese stock market.

If you think it's just a disaster for Chinese shareholders, it's not.

American sporting goods retail brand Iconix Brand Group also ushered in a miserable achievement.

Suffered from the founder, chairman and chief executive officer.

Iconix Brand Group's share price fell by more than 80% in 2015, after the high-level runaway and the SEC investigation by the sec.

But this is not the most dismal.

Iconix disclosed that Sports Direct had acquired 4 million 339 thousand and 900 shares of Iconix shares and accounted for 8.97% of its shares by buying and selling 6 times between November 13, 2015 and December 30th.

If calculated at the closing price of US $6.18 in December 30th, Sports Direct cost about $26 million 820 thousand and 800 for this paction.

More intriguing is that through this paction, Sports Direct is almost holding an old football brand.

15% on the basis of stock holdings to 29.9%.

But what is more worrying is the Iconix group, because when SEC detonated the other half of the bomb, it also needs to pay close attention to the trend of the stock price, as well as the $300 million debt refinancing due in June, and a series of shareholder lawsuits.

And Sports Direct prevented Nanjing from 2014 years ago.

After the wholly-owned acquisition of Ferreze's department store and the unexpected purchase of the Debenhanms4.4% stake in the department store, the group's parent company sold it all four days later and became a bombing message. The move of the Iconix group, even the future of its old football brand Umbro, is hard to predict.