In 2015, many retail businesses were doing something, such as "urgent completion", "going away" and "online shopping attacking entities."

Recently, a "fashion sign" in a fashion shop near the warehouse in eastern Zhongshan announced that it was closed before the Spring Festival, and publicly named the "electricity supplier" as the chief culprit of the business.

Is the consumption downturn really the result of the impact of the electricity supplier on the retail industry?

Could you bring down the real retail business of Ma Yun?

(1) what is the real situation?

In the environment of low consumption and electric shock, China's retail industry has been in a low ebb in recent two years, and the entity store has suffered a serious collapse.

Businesses that are wrapped up in the closures of physical shops are facing difficulties.

This is an objective fact.

Not only in Zhongshan, the impact of e-commerce on physical stores has been in China for several years.

Especially in the last one or two years, because of the increasing operating costs of online stores and the increasingly fierce competition between online and offline businesses, more and more physical stores feel that they are having a bad day and are even forced to close, just like the clothing store above.

(2) business difficulties, why?

Natural selection and survival of the fittest, the market economy itself is a process of survival of the fittest.

After the development of the electricity supplier, the entity store ushered in the closures. The closure is exactly the part of the current market that needs to be eliminated.

Only through the survival of the fittest can the market improve efficiency and further stimulate consumption.

In fact, there are many good quality, good service, and price appropriate entities, which stand out in this wave of collapse, and become the favored ones of all stars.

(3) what about traditional enterprises?

Under the background of "Internet +", the development trend of e-commerce is irreversible.

In the huge impact of the electricity supplier, the traditional retail enterprises should actively explore pformation in the predicament, and choose to play together with the electricity supplier will be the trend.

Although the current domestic retail industry still lacks the "electric shock" model, the traditional retail companies through the new technology to achieve business pformation, such as

O2O business, Internet pformation and so on have been continuously optimistic.

It should be the best choice for most retail entities to cooperate with well-known e-commerce providers through their own e-commerce system.

Warm up!