Sharon Young, a multi brand sportswear manufacturer in Dallas, intends to expand other categories of sportswear and has bought two female golfers. Clothing brand 。

The company finalized the details of the deal on Monday to complete the acquisition of the Denver sports brand Sport Haley and Bette &Court, which has been applied for bankruptcy. Sharon Young will retain the brand top management team and sales team.

Ed Vierling, the main partner of CEO and Sharon Young, said: "we will continue to concentrate on golf products at the very beginning, but we will also add more high-performance products. The distribution of these product lines is different, which can help companies diversify. I think we can expand to the field of tennis, yoga and men's clothing. "

According to Sharon Young sales and Marketing Management Vice President Sam Klapholz revealed that Sport Haley and Bette &Court completed a $10 million deal last year. During the peak period, Sport Haley holds Ben Hogan male and female business license and generates an annual turnover of about $30 million a year.

Sam Klapholz points out that despite the different sales products, the brand and Sharon Young business model are consistent, and are manufactured in Asia and maintain a large sales team to operate.

Ed Vierling said: "this model has been built and well operated, and only needs some financial support, and capital is what we can do. We have a lot of synergy in the company. "

Sam Klapholz and Sport Haley, Bette &Court sales team are heading to Florida to participate in the PGA business exhibition and show Golf costumes. Autumn series The exhibition will begin in Orlando on Wednesday.

In addition, Sharon Young will launch a better contemporary brand John Mark in February and sell exclusively to all Von Maur stores and 111 Dillard stores.