Stella McCartney will expand its brand to men's wear series. It is understood that designers are preparing for the first men's wear series in spring 2017.

In view of her global recognition and the currently vigorous men's wear market environment The introduction of the men's wear series will mean that the Stella McCartney brand can get a richer product category expansion.

British fashion designer Stella McCartney is the daughter of the former Beatles Beth hand Paul McCartney and the famous British photographer and environmentalist Linda McCartney. In the design of women's wear, she is good at loose cutting, comfortable knitting and casual clothes, which can be easily applied to men's wear series, making clothes more casual and easy to wear.

It is understood that man The launch is just one of the major projects that Stella McCartney brand is preparing this year. In recent years, Marni, Balmain, Carven and other women's wear brands have launched men's wear series. The men's wear market has become a new market for many brands.

As a vegetarian, Stella McCartney Never use any leather or fur in her design. Therefore, when making the very popular wool coat and leather jacket in men's wear series, this concept may become the most challenging moment for the designer himself.

Since Stella McCartney launched its brand in 2001, she has been focusing on women's clothing, including clothing, accessories, underwear, glasses, perfume and children's wear.

In 2010, the Stella McCartney brand worked with Gap Kids to launch two children's wear series as an experiment. At that time, Stella McCartney once said, "I have been hoping to do Kid series for many years, which is what I often ask. I think this one-off cooperation provides convenience for consumers to feel better about Stella McCartney brand. I think children's clothing should be at a more affordable price, especially in a recession. The first time we did a series of boys and girls made us excited. "