Recently, the most shocking news in the industry may be a few new strategies proposed by BURBERRY.

Super flagship announced last year to integrate all its flag.

Turning zero into one, this is not fresh, because the brands that have been shut down in the past two years are not unusual. It is surprising that BURBERRY decided to cancel the original "spring summer" and "autumn and winter" naming methods in the future London Fashion Week, and replace them with "February" and "September". This is due to the elimination of seasonal concept. BURBERRY's greater ambition is to seize the opportunity to occupy the consumer market in the southern hemisphere. This kind of abstract naming method has been used to ban the season concept directly. Christopher Bailey also said that the new series of designs in the future will eliminate seasonal characteristics.

This is a very interesting move. Although the news is fresh and warm, in fact, all the fashion circles in the past years have been doing something similar unconsciously. Look at the New York fashion week that has just ended, there are countless brands.

A thick jacket with miniskirts and shorts - though it has been fashionable to wear the upper body and the lower part of the body for a long time, it does reflect from the side the idea of a seasonal fashion that coincides with the fashion circle.

The whole series of COACH 1941 led by Stuart Vevers almost makes models show smooth and tight legs, and skirts of short skirts don't dare to be below ten centimeters above the knees.

The sportsmanship of ALEXANDER WANG has also been integrated on this basis. The matching of long jacket and shorts skirt looks more street oriented.

The question is, is it really not cold to wear trousers in winter? As for this problem, it's a holiday to fly to the southern hemisphere or tropical areas in winter.

Looking at the new series of brands released in these eight or nine days, most of them are based on simple and simple black and white tones. Few young people like Jeremy Scott are playing colorful in spring, summer, autumn and winter.

In New York, the movement and simplicity of the city have always been compatible with this kind of black-and-white tunes.