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Several Important Factors For The Success Of Storefront Decoration Are Escorted By You.

2016/2/29 11:25:00 18

Storefront DecorationFactorsShop Strategy

Clothing stores, in a sense, sell not only goods but also shoppers' shopping atmosphere, which requires investors to work hard in decorating.

If it is to be well decorated, it will cost a lot of money to spend more money. Simple decoration may not attract consumers to stop and lose business opportunities.

How can we balance the relationship and achieve the goal of saving money and attracting customers?

1., does the font, size and color of the door combine with the style of the facade?

The appearance of the facade basically defines your style, and the choice of the font basically determines your grade. This is my personal view. I can not say it is very scientific, but I think so, the color of the door head and the color of the facade must match well.

2. the design style and specific location of the cash register.

The owner of the cashier may think it is unnecessary, but I feel that this shop is also a small shop. It is not simply a table that can be replaced.

The color of the cash register should be combined with or echoed with the color of the shop walls and doors. The stupidest way is to have the same color as the doorway's color.

 

Three

Fitting Room

Setting and specific location

For the color of the fitting room, I suggest that it is best to be able to display colors in the shop and at the same time. It is best to be careful in the fitting room. The warm and convenient clothes hooks must be set up. The specific location is best in the places where the dead space is not available or the area of the display area is not close to the cash register.

4. the setting of the rest place.

No matter whether your resting place is two chairs or very atmospheric sofa and tea table, it is best to have a smooth passage between the fitting room and two points of view, and it is best to occupy a small area and let people have no comfort when resting. It is best to put a drinking water machine and basic magazines or our album and recent publicity materials.

 

Five

Display props

  關于道具,有的朋友喜歡用正規(guī)的道具,有的喜歡自己搞造型出來,但是,我觀察發(fā)現(xiàn)很多朋友做出來的東西其實是很不實用的,這個方面我建議大家多觀察一下大牌店的道具應用,不是讓你完全模仿人家但是你的學會看門道,看看他們這樣的應用到底為何,任何道具在使用之前都應該想好它的實際應用效果,如果根本不能把衣服的效果展示出來,再好的道具也是垃圾,切記在選擇方面顏色要和整個店面的顏色風格想搭配,不可千篇一律的使用一種造型,更不可根本就沒什么造型可言.舉個例子吧,有的店面全是正面展示根本就掛不了幾個款,而有的全是側掛,全靠顧客扒拉和員工推薦,這些不能說全不對,但是我感覺應該是適當結合最好,大氣的店面應該陳列簡單,大氣.給人高檔的感覺,而小店應該是個性,藏龍臥虎的感覺要出來讓顧客感覺店面隨小,東西

Many stores should make full use of every space and every corner to develop your intelligence so that every inch of space can play a certain role.

6. treatment of dead ends

This question may not have been discovered or never occurred to you. What is the dead end? It is the corner of the storefront, which is not easy to handle, and can not be changed. The best way to make the store look harmonious and enlarge is to make the dead corner live. Huh, this is the best way for you to use your brain. It is a good way to put some ornaments or shoes on the dead ends. Or the simplest way is to put some POP or hang some BB (cartoon BB) to make the dead angle shine, but the premise is that you have this consciousness, you can't always look at it, you can't feel it, you just don't know the problem there!

 

Seven

Lighting arrangement

Lighting is indispensable, but it is also necessary to have specific lighting matching. There are several kinds of lighting in general storefront.

A. daylight

B. warm shade

C. blue or other decorative colors.

I feel that the white light should be on the top level of the top floor. The warm color should be second layers down from top to bottom. After all, the warm color is the spotlight and the warm color will not affect the white light application to illuminate the house. The other decorative colors are best placed on the bottom or the corner of the wall. The arrangement of the spotlight is best for every 1.2 meters, especially for light on clothes. Too many lights are not available at night.

8. shop and appearance color

I feel that the color has a great influence on the shop, and the color basically locates your style and age.

Generally white, blue and yellow are some of the more common colors that will not be used in fashion stores. White is usually more formal. Huang is usually more children's clothing. The store we store (for fashion ladies' shop here) should choose black (hey, my favorite color), red, grey, bright white, silver and some younger and more fashionable colors. I strongly recommend that the main color of the shop inside and outside should not be mismatched, and the main color of the shop should not exceed three! Otherwise, it will not be too beautiful to come out!


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