Although everyone is talking about entrepreneurship, even in the current digital age, there are many electric providers.

In order to cater for the growing demand for personalized service, many entrepreneurs choose to launch.

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Recently, the American luxury custom electric business Rocksbox is relying on the prospect of customized services, and has successfully obtained huge financing.

It is reported that Rocksbox recently completed the $8 million 700 thousand A round of financing, plus $1 million 500 thousand of seed wheel financing, the company's total financing of more than ten million U. S. dollars.

Interestingly, Rocksbox has always been praised as Netflix of jewellery street, which is an online video rental provider in the US.

The operation mode of Rocksbox is similar to that of the former.

A monthly subscription fee of $19 is charged to members, and 3 pieces of jewellery, which are priced at 200 dollars per person, are sent to users according to their personal preferences. Members can choose to try, return and buy them at discounted prices.

According to the founder of the electricity supplier, 70% of the members will provide feedback after receiving the gift box, and 25% of the members will choose to buy the recommended jewelry.

Despite the electronic business platform

It can't provide a very effective and solid user experience like a physical store, but in terms of Rocksbox, it has completed the point that both the electricity supplier and the entity store must go through: personalized service, and ultimately leads to the ultimate goal of service: sale.

Under such a mode of operation, although Rocksbox can also receive effective feedback in order to improve the brand design and so on without the purchase of members, the majority of users who choose to purchase can not tell whether the jewelry displayed is Rocksbox's own brand or third party brand. Therefore, Rocksbox can understand the needs of customers and increase the purchase probability through the form of trial wear, at the same time, it also changes the way of female consumer jewelry. It can effectively reduce the difficulty of customers' choice when buying goods, increase the intensity of brand promotion, and fully comply with the personalized service needs of customers, so that Rocksbox can get a lot of attention on the social platform for a short time after its establishment, and these fans can help more or less for the Rocksbox design team to understand the trend.