Sports are flourishing, so this is a very good year for many sportswear brands.

However, among the three giants of sports, they have their own highlights recently.

On the first two days, Under Armour urgently adjusted its annual performance expectations because of the bankruptcy of its main customers. Recently, Adidas also released its annual earnings report.

The impact of exchange rate factors was raised. In the 2015 fiscal year, sales in Greater China reached 2 billion 470 million euros (17 billion 650 million yuan), an increase of 17.7%.

In the doldrums, many brands are showing a single digit growth or even negative growth.

The results are gratifying.

And in recent years, many luxury brands grab the Greater China market, which is next only to the third largest markets in Western Europe and North America.

Adidas once because the market share was less than Nike, Lining and Anta were left behind, plus the impact of the 2008 economic crisis and the rapid expansion, the sports goods brands that had a huge share in the Chinese market were hit hard.

However, at present, the sports wind is prevailing, and Adidas has nearly 9000 stores in China, including women's specialized stores. In addition, there are 2 brand centers, 3 Collective stores, 20 Megacore stores, 41 Homecourt stores and so on to cater to the demand.

Next, where will Adidas start?

In addition to providing technical support, Adidas is also trying to set up a self run store to start business from retailing.

However, if we want to press the expected layout of Adidas, the market grab of the two or three tier cities will become an important commanding height of the sports giants.

Despite the constant popularity of this movement, although Adidas is still avoiding inventory, the rise of women's sports fashion has made Adidas see more opportunities to seize Nike.

Therefore, in order to increase the growth of women's sports business, Adidas will increase the number of stores such as women's specialized stores to 20. In 2020, Adidas is expected to increase to 12000.