What is the future market of the outdoor clothing market? It is too difficult, too far away and too small to wear to climb Mount Qomolangma. People actually need more functional clothing that can be worn in cities.

When outdoor is becoming a way of life, the industry needs more products that can be worn on the streets instead of climbing Mount Everest.

It can commute, keep healthy, protect the dirty air, and keep the environment sustainable. To meet outdoor clothing such as short distance outdoor adventure may be the trend of the future, and melt into a part of life style!!

What is outdoor? Beautiful natural scenery, exciting experience space, a beautiful background, a free and adventurous way of life.

Nowadays, the reality TV shows are more and more popular, and more and more stars are dressed in outdoor costumes to appear in the program. Suddenly, the outdoor has become fashionable. At the same time, there are more entertainment stars for outdoor brands. From the early days of Peter Ho for Han Han, camels, Wang Feng for the Pathfinder, and later Tang Wei, Fan Bingbing, Wang Luodan and so on, the first and second stars of the outdoor circle are in an endless stream. In the two sessions that just opened, there are many representative figures in outdoor clothing. For example, "old gun" Feng Xiaogang is wearing an old bird.

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There are many signs that outdoors clothing seems to have more use in urban areas.

but

What is it? Forget the ads and brand promotion rhetoric, return to innocence, outdoor is everywhere outside, so we talk about fresh air, nature, sports, health, climbing Mount Everest or other such peaks is only an extreme example of outdoor, it is easier for more people to go public relations in urban forest.

In fact, wear "

This is rather odd. What clothes are not functional? In the early days of human civilization, it was still a "fig leaf". No, it was intended to be a walk in the city country parks. If the campers sold him the clothes to go to Mount Everest, then what would be good enough for them to use? How much practical effect did those extreme lightening on a family driving a raven to camping? Perhaps the product staff had worked hard to reduce the stove's consumption by 50 grams of consumers, without any notice of any change.

Sometimes, I also don't understand why people always carry a sleeping bag that is suitable for such a cold environment in Antarctica to go camping in Sen Ling park. Why?