In the fast fashion world, there are a few unhappy families.

Compared with the scenery of Zara and H&M, UNIQLO is not so happy. After releasing the local market earnings and global earnings in February, the slowdown in UNIQLO's growth obviously made the group anxious.

The London landmark, Oxford street, has become the "high ground" in the eyes of the major brands.

UNIQLO will reopen the flagship store in Oxford street.

Although there are more fast fashion brands,

The success is obvious to all.

But that does not mean that fast fashion becomes ivy.

Therefore,

It is also reasonable to actively seek pformation.

It is reported that this UNIQLO will be utopian as the theme, re shaping the image of UNIQLO's overseas.

The flagship store will be reopened in March 18th.

In addition, the joint series of UNIQLO and Liberty will be on sale in the official website in March 25th.

"

"This topic, in addition to the diversity of enthusiasm, more importantly, is in line with the current young people's inner thoughts.

Do you say that the road of UNIQLO is right? It can only hope that this pformation can restore the disadvantages of UNIQLO.

In order to help, in addition to the theme of "Utopia" such a petty bourgeoisie can attract young people, the 2016 spring summer joint series of UNIQLO and Liberty London will also be released on the same day, and the series of Hana Tajima designs that have become "old friends" with UNIQLO will also be chosen as the first day of the day.

However, since the first thing is "Lifewear", it is natural to emphasize this concept.

After setting aside the original fast fashion positioning, UNIQLO, who wants to "embrace" young people, naturally needs to choose more dynamic cultural ambassadors to rebuild this image.

Therefore, there will be rap singer Skepta, designer Hana Tajima, model Munroe Bergdorf, record producer Benji B and so on, as this cultural ambassador.