Recently, Adidas and HYKE jointly released the Adidas Originals x HYKE jointly launched in China.

This series combines HYKE's Japanese minimalism style and Adidas Originals's sense of street movement. In the design, it goes back to modern women's wear, with white and navy blue as the main tonal, and integrates into the sports concept to create a simple and neat style.

The whole series includes T-shirts, sweaters, windbreaker and other clothing and shoes.

In terms of clothing, HYKE principal Yoshihara Hidea and Ode Yukiko emphasized the selection of fabrics, and made extensive use of asymmetrical tailoring and extending the profile to highlight the core design concept of "inheritance and innovation". On the aspect of footwear, this season's running shoes were designed on the basis of Adidas Originals classic shoes and matched with the same series of costumes.

The series has been launched at the adida designated brand center.