If the brand can also be personified, then Adidas is probably the "heart bitch" in the sports brand.

However, this is a good idea.

A few days ago, Adidas began selling the NMD Series in China. The hot scene may not wait until this month's apple 6SE conference.

What is most worth mentioning is that

This time the release is not as usual, a series of several color matching, but released 25 in one breath - you see, you see it, anyway, you pay money is certain, Adidas gambling is your mentality.

Actually before

The sale also has a small range of touches around the world, but it is still the same as white shoes.

Although Adidas has always insisted that it is a "sports brand" rather than a "fashion tide card", its creation has been a topic of conversation, from white shoes to Yeezy Boost to the current NMD series and Adidas.

The topic of this piece has hardly fallen behind, and is still entangled in scandal than its old rival Nike. Although a homemade drama has been launched as a blessing for female sporting goods business, its topic is far from Adidas hot.

However, this time the NMD series can be fully heated up, and it is not just hunger marketing and celebrity effects.

In terms of design, it not only integrated the design of Micro Pacer, Rising Star and Boston Super three classic sneakers, but the bright spots were colorful shoe upper, and became a module.

As a sport shoe, comfort is the most important thing. It also has a touch of comfortable Boost technology.

So, it's reasonable to fire up.

However, look at the successful marketing of Adidas, perhaps it can also be explained that apart from the design and hunger marketing and celebrity effects, the more important thing is that Adidas's NMD series positioning is "classic" and "jogging", which is obviously very suitable for the sports fever at the front stage. So it can be so hot. The most important thing is to have a clear positioning and seize the market demand.

However, if you think the 25 NMD will be sold at one time, you are wrong again.

It is reported that the first batch will be on the shelves in March 17th. There are 15 models on the shelves. The second batch will be sold on 6 shelves in April 7th, and the third batch will be followed by April 28th. The remaining 4 will be on the shelves.