"Spring breeze drizzle, green trees and red flowers", March 15, 2016

Brand "chivalrous ambition" new product in autumn 2016

At the beginning of the Nanan headquarters, agents from all over the country gathered together to discuss Spiderman.

And the direction of product development has sounded the new horn for the development of Spiderman brand.

Since 2009, jubilation company has gained the trademark rights of Spiderman, and jubilant company has been moving steadily and innovating.

Spiderman, with its global brand reputation and influence, has created the unique brand image and cultural connotations of Spiderman's children's shoes, and has gone out of a road of characteristic culture in the fierce market competition, thus achieving the maximization of brand value.

Despite nearly two years of major industry crisis and reshuffle in the footwear industry, the market economy is sluggish, but the Spiderman children's shoes are still showing positive growth and impressive performance.

At the order meeting, Mr. Hou Jingguo, general manager of jubilant company, focused on the following 2016 aspects: first, the company will integrate all the brand resources, enrich the brand culture, pay close attention to the product mix, attract the consumers' eyeballs, create brand influence and store atmosphere through the Spiderman brand image; secondly, strengthen the research and development efforts of the brand sports shoes and cloth shoes; the design department focuses on the Spiderman element and Spiderman culture in the product modeling, distinguishes the spider man brand from the mass sports brand, and goes out of a road of characteristic culture in the competitive market; finally, strengthens the retail terminal operation guidance, and creates a strong provincial level area.

In the new year, the Spiderman brand will increase the retail training department, training for Spiderman brand culture, commodity knowledge, lighting display, sales skills, event promotion, single store operation and so on.

At the same time, we will provide planning schemes for terminal promotions, integrate brand resources, make good products with good methods and good teams, make spider man brand get better results, at the same time, better and more actively respond to market changes, seize the opportunity of turning point in the industry, and achieve a new height of brand development.

The order will not only be a feast for new products, but also a goal and hope for all spidermen in 2016.

Seize the opportunity, expand the market, seize the terminal, establish a new height, make use of the new development thinking, and create more brilliant sales results!