It is learned that Kai Yun group sells its sports brand Electric.

Although the capital's cold winter will now prompt some big consortia to operate well. Designer Brand and so on mergers and acquisitions, but on the other hand, it will also urge big conglomerates to "kill" brands that are not well run. Recently, Kai Yun group is announcing the sale of its sports brand Electric.

This time, the brand of Kai Yun group's "ruthless killer" came from California, founded in 2000. Sports brand Electric, the background of the takeover was the merger of the former group to Volcom after the acquisition of Volcom. Recently, analysts estimated that the brand's sales in the last fiscal year were only $25 million, and its interest had no long-term development opportunities for the group.

Compared with the sports brand Puma in the group, the increase in the gross income of sports and lifestyle departments in the previous fiscal year to 13.5% euros was 3 billion 682 million 500 thousand. This figure is obviously too slight, which is not profitable for Kai Yun group. Therefore, the sale of the brand has become a nail in the cake.

However, in the end, MBO will be ended by the management of the group. And as Luxury goods One of the group's giants, Kai Yun, has had a poor performance in recent years. Therefore, apart from the sale, the group also said it would rearrange the small brands with no profitability.