Nowadays, it is not difficult to find products related to Disney around the world.

All trades and professions compete for this hot big IP, and clothing companies are also unwilling to lag behind.

March 21st, China

Metersbonwe officially announced its cooperation with Disney.

According to the official announcement, Smith Barney will sell classic products such as Mickey, Princess and Marco series. Consumers can buy them in stores all over the country.

Before Metersbonwe,

He joined the ranks of Disney.

At that time, its parent company xungang group attached great importance to it and said cooperation with Disney was "unprecedented cooperation".

To show its importance to the "MAGICFORALL" project, UNIQLO will be renovating the flagship store in Huaihailu Road, Shanghai, and become a Disney concept store.

Disney is more open to his cartoon image, and more and more companies join in his cooperation.

Clothing companies are willing to print classic Mickey Mouse and popular heroes in their clothes. Of course, they have to choose different characters according to their attributes and styles.

For example, reporters learned that Shanghai La Natsu Bell clothing Limited by Share Ltd also established cooperation with Disney.

Because the former's main customers are women and main women's clothing, the first batch of cooperative cartoon characters are Cinderella, ice and snow adventure, Princess Disney and so on. The products cover jackets, dresses, trousers, accessories and so on.

It is hard to say how much such a joint payment can bring to the branding business.

At the end of September 2015, when UNIQLO concept store was reopened, people really did.

In the early days, a lot of publicity came to us, coupled with the eleven long holidays since then.

According to a live salesperson, the new model is selling well.

Clothing brands understand that single product explosion can hardly support a brand's quarterly sales performance.

In the end, consumers choose the brand in Disney's cooperation.

However, cross-border cooperation with other "famous" partners in other fields can still get extra attention for themselves.

Cooperation is still a good marketing tool for "Bo Bo Bo" and Bo eyeball.

Before working with Disney, Metersbonwe launched a lot of cooperation, such as Transformers series and Kung Fu Panda series.

"The specific situation is not clear, but (cooperation) for business income and profits should be improved.

In fact, the company hopes to boost sales of other products through explosion.

A member of the US state office said.