Following AOKANG, the Red Dragonfly joined the financial force.

Zhejiang Red Dragonfly Footwear Limited by Share Ltd recently announced that the group will invest 69 million yuan to buy ICBC guaranteed capital legal person for 35 days to stabilize RMB financial products, with a view to get short-term gains and enhance the overall performance of the company.

This is not the first time that dragonfly buys financial products.

The company announced in August 2015 that its first half revenue fell 2.6% to 1 billion 423 million yuan in the first half of the year.

So far, red dragonfly has launched 10 financial products trading, all of which are short-term bank guaranteed financial products, so far it has gained more than 50 yuan.

However, these gains are only a drop in the bucket for the company.

Red Dragonfly revenue in the first three quarters of 2015 dropped 4.2% to 2 billion 114 million yuan, and net profit attributable to listed companies fell 1.83% to 209 million yuan over the same period.

Face

Generally, many shoe and clothing enterprises pass cross-border real estate, fashion,

And other hot areas to improve performance.

Zhejiang AOKANG shoe industry opened last year not more than 1 billion 300 million yuan of idle raised funds and its own capital guaranteed financial products investment plan.

Men's brand seven wolves have also made similar plans.

Independent fashion division Ma Gang said that shoes and clothing enterprises are facing a weak market environment, and diversified investment has become common.

Red dragonflies, seven wolves and other enterprises are small in scale and limited in investment channels. They often choose such a healthy and low risk investment mode of financial products.

But industry giants such as BELLE and Smith Barney will choose a relatively aggressive and highly rewarding investment.

Clothing expert, Shanghai good habitat

Cheng Weixiong, general manager of the limited company, said that shoes and clothing enterprises may get a certain return in the short term through capitalization operation and cross border investment, but in the long run, they will not help the main industry. In the long run, some enterprises may change or be eliminated.