In today's ubiquitous Internet environment, physical wholesalers face unprecedented challenges.

How should we go through this predicament and where should the entity wholesalers go?

Now, "entity" and "wholesale" seem to be "

The opposite of "go intermediary", the latter is the former terminator, while "entity wholesale" is even stepping on two minefields.

"The era of waiting for the money to open a shop in 08-09 has passed. It is worse and worse every year. Closing the door is a matter of time", Zhang boss sighed.

In his memory, starting in 2010, the annual sales volume should be reduced by 20%. Now though it is not a loss, it can not see any hope.

In the circle of Zhang boss, he used to think that he was a "two dealer" who had no idea, no ability, no money, no market, and could only sell his goods in stock.

Nowadays, "two dealers" not only snatched most of the traffic, but also snatched most of the profits. Although their business has made a lot of efforts, they never get any improvement.

For business owners like Zhang boss, the pressure from rent, manpower, competition, and electricity providers is very difficult for them to use.

Look at their plight:

Information is more and more pparent.

Competition is becoming more and more intense.

On the one hand, over the past two or three years, vertical B2B e-commerce platforms in various industries have springing up. Though not as big as Taobao's Jingdong personal consumption platform for physical retailing, it has caused many diverts.

On the other hand, the emergence of WeChat and all kinds of information platforms has greatly enriched the channels for all kinds of wholesale and retail bosses to get information. Which companies have the goods, which are cheap, which quality is high, which service is good or not will be able to know, which is a good thing for progress, but it also causes more and more intense competition.

So are wholesale entities really waiting to die?

Perhaps not so pessimistic. Among the owners of the textile home textile industry that I have come to know, there are also some of the best in the past two years, who have pushed tens of millions of sales in the past two years, and the annual turnover is nearly 100 million, and the growth rate is higher than 20%.

We try to extract their advantages and practices for your reference.

1) keep up with e-commerce applications

Whether it is standard or non-standard products, no matter which industry, the entity business is moving towards integration is an inevitable trend. Just like what the big guys say, there will be no concept of electric business entity.

There are still many entity bosses who are hostile to the electricity supplier. We should open up early and realize that selling online or selling in stores is just one of our means. We need to master these two means.

Now the electricity supplier has passed the bonus period into the era of deep operation, and the existing e-commerce users will be more painful than online traffic.

But the advantage of the entity is in the experience, the WYSIWYG, the customer is more precise, when customers come to see the likes of goods, as long as the entity's more expensive ideas are dispelled, the results will be effective.

"I now provide free WIFI, Internet notebook to guests, and by default open their own" Yi Jia textile "business platform, they can go up to get industry information and price dynamics, can also display the product effect in the exhibition hall.

Another entity in Textile City, sun boss, was proud to say, "I didn't expect such a good result!"

2) the introduction of information management system.

It is no exaggeration to say that more than 90% of the entity wholesale bosses are still in the very primitive business era of commodity swinging and manual bookkeeping. When asked how much they sold and how much money they made this week, almost no one could answer them quickly, let alone profit analysis and turnover analysis.

Without the support of the information management system, there is no way to quantify the real upgrading of a project improvement (such as staff training, promotional activities, etc.). Even the power of planning and execution will be lost.

At present, the information management system has also entered the era of free, a large number of excellent management systems emerge in an endless stream, such as nail for internal communication, 365 for sale management, and inventory management for inventory orders. The previously mentioned Yi Home textile is the online CRM of home textile industry.

In short,

If we want to get rid of the predicament of waiting for death, we must open our minds to learn from the electricity supplier.

In fact, it is very simple: learning differentiated competition, learning service attitude, learning sales promotion methods, learning data analysis, fully contacting and analyzing customers.