More recently, as H&M's environmental recycling business is getting hotter and hotter, more brands have started the environmental protection series. However, this series is a bit weird and even easy to make people feel embarrassed.

Designer brand Francisco van Benthum joined another designer

Launched an environmental protection series called Van Slobbe Van Benthum Hacked.

This series is launched through the purchase of Zara's discarded clothes, the creation of pockets, the replacement of some elements, and so on. The series is only exhibited in Rotterdam port.

Designers say that this is aimed at refocusing people's attention on environmental protection, and to remind industry ethics and people in the industry of environmental awareness.

From the 1 point of view, it may not be a one-off exhibition. There may be a continuous design and exhibition. However, it will be difficult to guarantee.

In contrast,

Temporarily short

Obviously, H&M is much better, and it doesn't say that every year it releases the environmental protection series. That is the big action of this year, which is worth making Zara see differently.

However, it may be more like fifty steps and one hundred steps: how much less can Zara compare with the fast fashion H&M and how much less material it consumes?

But fortunately, H&M has a very high level of consciousness.

This claim has won a lot of praise from the industry, but for Zara, it can be a bit embarrassing. First, if you tell two designers to "plagiarize", then the long term "Zara" fast fashion brand with "big design" as the inspiration and the "friendship" boat with the luxury brand can be "reversed". Secondly, as a one-time producer of the exhibition, if not the fast consumption of brands such as Zara has been criticized by the industry, there will probably not be two designers who recreate the environmental protection series by reusing the waste clothes.