Puma the topic of this time does not need to be any sport brand. First, Rihanna was invited to be the creative director of the brand. Then he invited his aunt Kylie Kendall as the spokesperson of the new series of Fierce, and then released a series of children's clothing advertisements under the Superman Batman's gimmick.

But that is far from enough.

It is reported that recently, supermodel Liu Wen appeared.

A flagship store in Shanghai was present as the new spokesperson.

On the same day, the advertising blockbusters shot by Liu Wen were also on the shelves.

This contrasts with these high-profile behaviors, Puma is obviously much more low-key, and even did not publish relevant news as the endorsement campaign.

However, some people want to ask, why is it Liu Wen?

You know, the high brand is hard to arouse the attention of young people, not to mention the impenetrable trend of sports and fashion, and so many competitors.

And not to mention that this tactic can make Puma win considerable influence in China. The gimmick of cousin Liu Wen alone is enough for fans to go to ruin.

As Puma, there is a huge growth market.

Rihanna and Kendall have enough fame, but it is easy for Chinese consumers to lose their sense of belonging to the brand.

So, choose a Chinese star.

It is very necessary.

The choice of Liu Wen is not only due to its frequent Puma products in daily wear, but it can be seen that it loves Puma very much. For the brand, "homeopathy" makes it a brand spokesperson, and is also conducive to the exposure of the brand in daily life.

In addition, as a pro citizen image of Liu Wen, for the brand, reshaping the brand image is also very beneficial.