In the fierce fighting in Taipei, the bigger the cake is, the smaller it is.

At present, most of the international fast fashion brands are gathered in Taipei.

The brands are also squeezed out, but ZARA is the most stable.

Department stores at the lowest price of $1000, less ladies wear is the most popular fashion, and the 1~2 little ladies wear from the department store has become the norm.

Moreover, the boutiques of the ZARA shop behind the lane of Chung Xiao East Road also say that in recent years, the quality of the boutiques has been quicker and the performance has not been as good as before. Many operators have not been able to manage for a year, except for the high rent of the shops. The main reason is that they have been hit by the fast fashion shop at a fair price and a sense of fashion.

At present, the fast fashion to Taiwan can be divided into three routes: Eurasian and Asian, European ZARA, H&M, American GAP, Japan UNIQLO, South Korea SPAO, MIXXO and so on.

According to the internal data of retail industry, currently, only ZARA Zhong Xiao East Road store is the most stable in terms of Ping efficiency and annual revenue; GAP is in Taiwan.

The most popular, the overall revenue is acceptable; UNIQLO depends on the strongholds, and some of the strongholds in the northern city are good.

Other brands are not as fashionable as expected.

However, Korean fashion is very ambitious for Taiwan market. For example, the Korean clothing and love group entered Taiwan 2 years ago. The WHO. A .U, SPAO, and MIXXO three Korean brand fast fashion brands came out of the market. Their performance is 25% higher than expected. This year, we have a good view of the business opportunities of the west gate Mendes. We have rented the 1~5 floor of the Oman TIT building with more than 2000 rents a month, and over 2000 flat stores.