Although the current clothing market is a good market for underwear to go against the market, some high-end underwear brands also say they are forced to withdraw from the market due to fierce competition and declining brand profitability.

Recently, the French high-end underwear and swimsuit brand. Huit Once again announced the entry into bankruptcy protection process, ready for sale. It is reported that the Huit filing for bankruptcy protection is looking for potential buyers, and potential buyers can make quotations by May 17th. The local commercial court will decide before June.

In 2010, Huit's parent company was acquired by Eveden Group, but two years later, Huit equity was re acquired by Wacoal Holding Corp. In less than four years, Huit applied for bankruptcy protection once again because of its declining profitability.

However, Huit parent said that despite entering the application bankruptcy protection However, the production and operation of the group is not affected, so the 2017 summer series is still in production.

In addition, the group said that the French underwear market in the past few years, there has been no adverse market situation, but the overall market in the past few years, the annual downward trend is about 2% - 3%. At the same time, due to the high-end Underwear brand The market positioning is very complex and fierce competition, so it can not compete with the public brand. There are many underwear brands in China's local market, and it is particularly difficult to enter the Chinese market.