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Gucci'S Performance Is Worse Than Expected.

2016/4/26 21:37:00 14

GucciPerformanceBrand Strategy

Kai Yun group, one of the giants of the global luxury group, has been enjoying the past. In particular, the recent three main brands of Gucci and Saint Laurent have always been active in our topic circle, and it is even more desirable. Recently, Kai Yun group issued its first quarter earnings in 2016.

It is reported that in the first quarter of March 31, 2016, Gucci, one of the main brands of Kai Yun group, actually recorded an increase of 3.1%, though slightly less than the 5% to 6% increase expected by the market. Luxury goods The general market downturn, such an increase is also "outstanding". In addition, it benefited from the strong sales performance in Western Europe and the listing of spring and summer series in 2016, which made the brand record more satisfactory growth.

As another main force Saint Laurent It may be due to the catalyst for the resignation of the creative director, but the group did not disclose too much data, but the group said the sales performance of Saint Laurent was also in line with expectations. In addition, the brand new creative director will also bring his first show in the brand in the spring and summer fashion week of 2016/2017 in October this year.

In the first quarter, the group's total revenue was 2 billion 723 million 800 thousand euros, slightly lower than the market expected 2 billion 767 million euros, an increase of 2.7% over the same period. The group said that the new power created by Gucci has been responded to by the market. But people in the industry believe that the loss of Hedi Silmane Saint Laurent may slow down in the coming period.

It is worth mentioning that, as one of the main brands of the group, the replacement of Chinese Bottega Veneta, which is called Bao Bao's home, seems to be a "drop in price" as the netizen jokes. In the first quarter, the sales revenue of Bao's family plummeted by 8.3%. Same store sales The decline in performance, however, does not seem convincing. Not only western Europe, but also North America and other markets (except Japan) all fell.


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