In recent years, when it comes to environmental protection, you must know that the H&M that blew green and blew vigorously.

However, apart from the fast fashion brands that have been condemned for a long time, big names are starting to pay attention to environmental protection. After all, environmental awareness is becoming more and more important in the consumer concept, and can also indicate the brand's position. For example, Chanel's new store opened recently in Amsterdam, apart from its luxury, there are traces of environmental protection.

Recently opened in Amsterdam.

The boutique is designed by the MVRDV design team.

In addition to highlighting the brand's "luxury and individuality" DNA flavor, the most prominent point is that the team used glass tiles as raw materials for external walls. Some windows also used this new building material, not only beautiful but also very environmentally friendly.

When environmental protection has become a consumer choice

The consensus will also start to think about the significance of environmental protection to brands.

Although it is not as green as H&M, the Chanel with new materials may be more favorable than H&M.

The exterior wall of this boutique is made of glass, shining through sunlight, and shining.

It is biased towards the primary colors of glass, with a little light green, so whether in the sun or cloudy day, this external wall can create a unique flavor of Crystal Palace, and there are a few retro sentiments in it.