The topic of Adidas has not been far from our ears from last year to this year.

With the popularity of Stan Smith, the status of Adidas in the fashion industry is rising.

It is reported that as of the first quarter of March 31, 2016, the group's total business revenue recorded a 22% increase to 4 billion 80 million euros, after tax, group business income continued to grow 38% to 35 million euros, operating profit contrast increased 35% to 49 million euros in the previous fiscal year, 2015 quarter of the first quarter of fiscal year

It is 36 million 300 thousand euros.

In addition, the NMD series launched last month has also created a great influence in the world.

Because of the two areas of fashionable running shoes and classic running shoes, Adidas has to catch up with old rivals.

Plus, some time ago, Nike design executives left for Adidas, leaving Nike under heavy pressure.

A few days ago, when the first quarter earnings were not released, Adidas had already analyzed the preliminary data, thereby raising the group's annual business revenue expectations. However, it is clear that Adidas's profitability is far beyond our imagination.

Through analysis, we can see that the group's strong growth is mainly due to the two group.

Stan Smith and Superstar.

Thanks to the status of retro footwear in the current trend, it is always the Adidas's strength to use social influence to drive the popularity of classic shoes.

The first quarter earnings report said it will be released at the shareholders' meeting in May 4th.