In recent years, the overall trend of garment industry is not good.

According to the statistics of National Bureau of statistics, China's clothing retail sales increased from 2010 to 2014, the compound growth rate was 21.02%, the cumulative year-on-year growth showed a downward trend year by year, the growth of terminal consumer demand has weakened, while the overseas market downturn, clothing export revenue has been greatly affected.

Yes

The hard times have not passed.

This can be seen from the recent 2015 financial data of the clothing listed companies, which shows that 60% of the enterprises have seen a decline in net profit, and the cold wave of the industry is still continuing.

Smith Barney apparel announced its year-round performance last year. Its operating income in 2015 was 6 billion 295 million yuan, down 4.92% compared to the same period last year. Net profit loss attributable to shareholders of listed companies was 432 million yuan, a sharp decline of 396.57% compared to the same period last year. This is the first time that the annual performance of Smith Barney apparel has been on the market since its listing in 2008.

Not only is it the United States, but the past year has not been very good for the clothing industry.

According to incomplete statistics, of the 20 listed apparel companies that have disclosed the 2015 financial data, 12 of the net profits have declined, including 6 of the 6 companies operating in the US, including the United States and costumes.

And Jialin Jie's losses were over 100 million yuan. In addition, the performance of modern Boulevard, blonde Rabbi, Saturday, George White, Jiaxi bird, seven wolves, Jihua Group and Jiaxin silk company also declined to varying degrees.

The rapid development of the traditional retail mode, which is also under the impact of offline stores, is developing rapidly.

Under the three factors, the survival environment of traditional garment enterprises is increasingly difficult.

Insiders also analyzed that the terminal demand is still slightly weak at present. In the context of enterprises' pformation, investment and return can not be balanced.