The rise of sports brand has not only led to a good period of development of sports brand, but also let outdoor sports together "ascend to heaven".

Recently, Columbia, an outdoor sportswear retailer in the US, released its first quarter earnings report.

It is reported that in the first quarter of March 31, 2016, the group's

Compared with an increase of 10% to 525 billion US dollars over the same period, compared with the 2015 quarter of fiscal year, the operating profit recorded a 8.4% increase to 443 billion US dollars. In addition, net profit after tax increased 20% to 318 billion US dollars and diluted earnings per share were US $0.45.

And group

Expressing satisfaction with the performance of the first quarter, it will continue to promote brand innovation and design capabilities.

In addition, the group's revenue in the period was $525 billion, which is also higher than the $493 million 800 thousand expected by the market.

As a result, the expected performance has prompted the group to raise its annual EPS forecast from 2.55 to 2.65 US dollars to 2.60 to 2.70 US dollars.

After this increase, it will meet the basic expectations of the market. In addition, the group also raised its operating profit in the 2016 fiscal year and adjusted the expected range to 1% to 6%, which is 254 million US dollars to 263 million US dollars.