In recent years, more and more people are looking forward to buying casual sportswear. This trend has made some fashionable brands encounter unprecedented bottlenecks.

American apparel retailers include

People familiar with Gap, Abercrombie & Fitch, and many department stores are now facing a business slough, and the flow of people is much smaller. Consumers spend less money on clothes, and only pay when they are discounted. The reason is that Amazon and other Internet platforms and fast fashion are eroding their profits, but another important factor is the rise of sportswear.

The US brand Aeropostale, which specializes in teenage fashion, declared bankruptcy. This is just the tip of the iceberg. Deutsche Bank reported that "sportswear and casual dress rose rapidly, from 2008 to 2015, with an average sales growth of 4.1%, while non sportswear grew by only 0.2% during the same period, and seven years after eight years' stagnation."

Analysts believe that the future sale of sportswear and non sports casual wear will be bigger and bigger.

Consumers now like to buy comfortable clothes, such as yoga pants, sports pants and other clothing suitable for activities, especially the trend of women's clothing. The trend is more obvious. In fact, women are more enthusiastic than men in the marathon race in Taiwan or around the world.

The trend of women's clothing is also related to the rise of women's power.

Apparel retailers blame sales for the lack of products that can solve sales problems. In addition, past sales of Tsing Ning tannins are no longer available for sale. Tight jeans are out of fashion. Analysts stress that this is one of the reasons for the decline in general clothing sales.

Although this trend that has been in fashion for decades is not going to drop completely at once, but when you have some new pants in the cabinet, why do you want to buy tight jeans? The report points out, "we still think there is no clear substitute for skinny jeans. Now it is necessary for businessmen to find new trends to encourage women to refurbish their closet."

Consumers may not be looking for new jeans because they do not buy tannin cloth at all. They want fabrics that are more extensibility and more comfortable, that is sportswear.

Tannin brands such as Levi 's already know their sites are being invaded by yoga pants.

Analysts believe that sportswear suits a lifestyle change. Last year's Morgan Stanley report is now a good time to invest in sportswear, especially the fast-growing middle class in China.

Deutsche Bank thinks there are many.

We must turn off the physical storefront to adjust the business strategy, at least more than 800 enterprises.

The report points out that in the market of women's non sports apparel market with less ink, and the ability to sell on the Internet, or compete with low-cost retailers, there is a way to take a firm step in the fierce market competition.