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Clothing Enterprises Set Off A Huge Wave Of Reform In The "Shuffle".

2016/5/7 22:28:00 31

Clothing EnterprisesShuffleBrand Strategy

Reporters visited the 119th session

Canton Fair

Some textile and apparel enterprises have found that some textile and garment enterprises have re excavated their own advantages in the process of "shuffling" in order to seek new development.

"We are state-owned enterprises, and have been taking orders for a long time to send people to factories for merchandising. Therefore, the pformation way of investing and building factories in Southeast Asia is not suitable for us."

Chen Jing said.

In digging up its own advantages, Chen Jing bluntly said that Jiangsu sainty has adopted the way of refining industrial layering, and has identified the advantages and foothold of enterprises, such as Italy and Japan's main company's clothing business, while domestic has retained other links business.

Chen Jing told reporters that the company initially relied on the foundry business and was fighting the price in the market.

"If the enterprise wants to be bigger and stronger, it can not rely on the expansion of its scale, but depends on the upgrading of its quality."

With the change of the market, Jiangsu sainty has begun to design, but it is difficult to improve the rate of landing of original design products.

Therefore, in the design of independent brand products, Jiangsu sainty adopts the "common fund" design pattern: the overseas designers provide the styles, and the domestic designers modify them on this basis.

At present, through the combination of overseas designers and domestic designers, Jiangsu sainty has found a client terminal that can match design requirements, break through from "point", and improve the level of supply chain management.

Zhang Mengfei, business manager of Jiangsu textile import and Export Group Bao de Garments Co., Ltd., frankly, said that the diminishing demographic dividend and the rising labor cost have a great impact on labor-intensive enterprises.

"Vietnamese workers earn about $300 a month, half of the cost of domestic labor.

The rise in domestic labor costs shows that China's economic situation is good, but it is a test for enterprises.

At present, a large number of domestic enterprises are in Southeast Asia.

Invest and build factories

"

Zhang Mengfei said, "we have also considered" going out ", but we may not know enough about local laws, policies, humanities and environment.

risk

There are concerns. "

In addition, the increase of environmental pressure has indirectly increased the cost of textile and garment enterprises.

In recent years, the intensity of environmental protection has gradually increased, and many dyeing factories have been rectified and rectified. A large number of old equipment have been eliminated, and the cost of raw materials such as dyestuffs has increased, which indirectly promoted the cost of textile and garment enterprises.

"In order to ensure output, enterprises are pferring some of their orders to factories in Guangdong and other places."

Zhang Mengfei said.

Zhang Mengfei believes that the current textile and garment enterprises want to get rid of the predicament and move to the high-end market while pferring low-end industries to increase the added value of products.


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