As a top class

There is such an online shop that seems to be full of childishness. Tura, from the Hermes general store, commented: "the form of online shops is disappointing. It doesn't bring any luxury to people. I hope the rest of the website can have new ideas."

The sense of luxury and ritual of luxury consumption often brings great shopping experience to customers.

Compared with physical stores, luxury goods to achieve this point on the electronic business platform has become their most difficult matter.

Although online shopping for luxury goods is not "discounted", shopping experience may be "greatly reduced".

According to the US fashion media WWD, Chanel Chanel, a super luxury brand, has made new moves in e-commerce since last year's online store.

In March of this year, Chanel began selling its Maison Michel products online.

This news is enough to shock every French Street and the beautiful woman.

Bruno Pavlovsky, the fashion director of the world, once said in 2013 that fashion is related to clothing.

You must see with your eyes, touch them with your hands, and understand them with your heart. "

According to American media Digiday, Fendi Fendi announced in January 2015 that they would start to develop e-commerce business in the spring of 2015; Tom Ford Tom Ford announced last year that they would start selling a $2000 handbag online.

According to the authoritative fashion media Business of Fashion, by 2020, online sales are expected to bring 40% growth in the sales of luxury brands.

"The opportunity of the electricity supplier is like the next China," said Lucie Greene, global director of JWT J. Walter Thompson.

According to analysts at Forrester Forest, luxury brands initially hesitated about whether to do business, because they paid more attention to store experience rather than just how many products they sold.

"Many luxury brands do not support online sales. They pursue more than dollars.

But now brands are beginning to realize that the physical store experience is not in conflict with online sales, and online sales will only increase the chances of customers buying.