After working with Bobbi, McDonald's and a certain toilet toilet, Italy

Moschino is getting more and more discussed in young people's mouths and social media.

But often passing through its stores, there is a sophisticated version of Disney's peripheral shops.

Today's Moschino is full of gimmicks every season.

This is closely related to the brand creative director Jeremy Scott entertainment strategy. His personal style is quite appropriate in the Japanese word "Kuso". Kuso means spoof and serious games.

This strategy has recently been deepened.

Scott has recently signed a contract with WME-IMG entertainment company. The opportunity for cooperation on the bright side is 2017 to be opened in Losangeles in June.

Spring summer series press conference and 2017

Holiday series.

But the deeper meaning of cooperation lies in the fact that IMG is the biggest entertainment company in the United States in addition to the brokers who have been buzzing New York fashion week every time, holding first-hand screenplays, stage shows, TV shows and stars.

What Scott wants is Moschino's continued ploughing in the entertainment industry.

In the future of Scott for Moschino, creating star designers is one of the key points to boost sales.

Everyone knows the power of social media. If the designer himself is a net red, it will surely bring more money to the brand.

In addition, it is also a good tool to create a sales volume to catch up with the popular culture in a timely fashion. In a nutshell, this is the reason why WeChat's public hotline is hot.

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Music, cartoons, fast food, kitchenware, Scott all love.

Scott is a popular designer who is very responsible for the brand's performance.

But brand sustainability is also worth worrying about.

Looking at Scott's resume shows that this American man's cynicism has a lot to do with his growing environment.

His mother used to play the adult movie for life. At that time, Scott was only two years old. She often appeared in the movie and lay in her mother's arms.

The movie is of special significance to him.

At that time, he chose to sign a contract with IMG, because Scott had always firmly believed that the Hollywood he remembered was the fashion center of the world. He longed to be identified and longed for some negative memories of his childhood to be broken. In this way, you will not know whether this is the designer's personal ambition or brand.

But is this crazy design really creative? It is said that art comes from life, but in fact, creativity seems to be more and more difficult to live up to now.

When Moschino girl walking in the street wearing a Bobbi doll suit is seen as the old version of 2015, the whole person will become an old mobile calendar.

Even if sales volume soared in 2015, it would be hard to ensure that some people wanted to continue wearing it in 2017.

In addition, Moschino seems to no longer emphasize the quality of fashion. It spends too much time playing with concepts.

For example, if you have touched this suit, you will find that it has a texture with the autumn coat.

Everyone has forgotten that in this age of renewal and innovation, one of the designer brands coming out one after another is a real fire.

But what's the use of it? Moschino's parent company, Aeffe group, is still satisfied with the creative director, praising him for reviving the brand. In the first fiscal year after his arrival, sales of Aeffe Moschino increased by 6.9% in the first financial year, reversing the loss situation.

However, the classics seem to be undermining.

I believe many people do not remember the appearance of Moschino. What kind of fun and humour has it had? The rebellious spirit of Italy is elegant and everything is just right.

Before the entry of Scott in October 2013, the style of Moschino was still seen from the details.

Now, clothes are full of details, which in fact means that they have no details at all.

Once Moschino

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This is not the problem of the Moschino family. This is the common fault of the fashion interface for the rapidly changing world.

According to Fashionista, several Hollywood entertainers, including CAA, are all competing for fashion. Diane von Furstenberg, Heidi Klum and others hope to be able to embed entertainment resources into fashion.

Compared with some conservative old fashions in France, these open schools believe that the integration of stars, movies, television and social media can bring huge profits. Why not?

In the world, it is not right or wrong to make quick money in business.

We only tell you that it has risks.