Not long ago, it was being watched by investment banks.

Recently, the preliminary figures for the 2016 fiscal year have been released. As a result of the decline in profits, the group CEO, has always announced its ambitious plan and announced that it will start a cost reduction plan of 100 million pounds.

It is reported that in the 2016 fiscal year ended March 31, 2016, the group's annual profit dropped 10% to 421 million pounds, while the same store sales recorded a 1% decline.

As well as the Macao area market same store sales actually recorded 3% increase, moreover, the group's annual income also recorded 1% to 2 billion 515 million pounds.

The group said it would plan to save one hundred million pounds a year in the next three years, and the group said it would vigorously develop New York, Seoul and

Continue to grow in key areas.

However, investors still lost confidence in the Burberry's declining performance. After that day's opening, Burberry plunged 4.5% and reported 1115 pence a day.

After two years of decline, the group has made it clear that it will carry out the revival plan from three aspects: product, retail and operation.

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Burberry, which was supposed to release its earnings on Wednesday, London time, has recently made headlines because of the problem of earnings.

And the news is a very influential foreign financial intermediary.

It is reported that the foreign media analysis of Burberry data, said, Burberry first quarter profit will be a 7% decline, at the same time, for cost considerations, Burberry may also release the next cost reduction plan.

Although Burberry has so far not released any response to this remark, the media news is likely to become a prophecy in the past few quarters.

In addition, CEO and creative director Christopher Bailey, who has always been criticized by the industry, must be even more precarious because of this news -- abandoning the CEO position or giving up the position of creative director.

But for investors who have always criticized him, there is bound to be more action.