Some time ago, when it came to Adidas, it raised its annual expectations for the two time in three months, and last month, Adidas again raised its full year expectations for its sponsorship of Chelsea, the football club.

As well as the liquidated damages, Adidas quickly raised its annual forecast.

But now things are coming up with new ideas.

It is reported that foreign media Chelsea and Adidas are mainly due to the termination of the contract.

From the "mediation".

According to the insider, Nike will sign a shirt contract with Chelsea at the cost of 60 million pounds per year from the start of the 2017/18 season, and the contract period will be ten years, which will bring a minimum of 600 million pounds for Nike.

Expenditure.

In addition, if this rumor is true, it will become the second biggest Jersey deal after Adidas and Manchester United signed 750 million pounds in 10 years.

However, the two giants have also removed the pressure from the bar to stimulate the spectators, which is also a great pressure on the group. Adidas said it would reduce sponsorship of sports events and groups, instead of contributing to grassroots sports events and social media.

So the competition between the two sides will become a new stage.

So far, neither Nike nor Chelsea has responded to this rumor.

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At the end of last year, I heard a lot about the closure of the garment manufacturing industry, but the recent continuous fermentation has undoubtedly made the Chinese clothing category manufacturing industry more panic.

Because of the awakening of Chinese manufacturing workers to higher welfare requirements, China's past low labor prices have not been able to form an advantage. For example, Adidas and other groups began to return to the European and American markets at the end of last year to find more precise and innovative artificial intelligence factories. And last year, this year, many big brands such as Nike also shifted the key market of processing and production from China to Southeast Asia, Africa and other markets with relatively low labor force.

According to the data from foreign media research institutions, the wages of Chinese manufacturing industry have increased two times in the past ten years. The labor cost of China's manufacturing industry has been close to the world level based on the market data of all countries, making it harder for foreign capital to "favor".

Where will China's manufacturing industry go in the future? The recently released earnings of AI Teri leather, which belongs to the manufacturing industry and suppliers, has also indicated that in the financial report, the current economic environment, due to the high cost of labor and the economic slowdown and other multiple attacks, has led to a sharp reduction in the group's orders.

Therefore, how to break through and pform the manufacturing industry in the future is worth studying.