In recent years, China's County e-commerce has been booming. In 2015, there were more than 350 counties with over 100 million pactions in Taobao, of which more than 120 were located in the central and western regions.

County level

The development is attracting a large number of rural youth to start their own businesses and become a new engine for the development of county economy.

In from May 25th to 26th, the third China county e-commerce summit held in Shouguang, Shandong, Alibaba group released the report on China's County e-commerce in 2015.

According to statistics, in the more than 350 billion yuan Taobao County, the number of poverty-stricken counties reached 34, compared with 21 in 2014.

In addition, in 2015, on the retail platform of Ali, the sales volume of 832 state-level poverty-stricken stores reached 21 billion 556 million yuan, an increase of 80.7% over the same period last year.

The report says service consumption has become a new growth point for county consumption.

According to statistics, compared with 2014, the growth rate of county online shopping service consumption on Alibaba consumption platform was 1.46 times that of physical consumption in 2015, with the fastest growth of catering services, communication services and tourism services.

From the perspective of product category, the growth momentum of agricultural products business is good.

According to statistics, in 2015, on the retail platform of Ali, the sales of agricultural products in county areas increased by more than 65% over the same period last year.

The vigorous development of county electric business is attracting more and more rural youth to return home.

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Group partner, Sun Lijun, general manager of rural Taobao project, revealed at the summit of 25, there are nearly 20 thousand rural Taobao partners in the country. More than half of them have college degree or above, and 75% belong to return home employment.

In addition, mobile consumption has gradually become the first choice for county consumers.

According to the report, in 2015, on the retail platform of Ali, the proportion of consumers using mobile terminals to purchase more than 60% was the first time that county consumers exceeded the number of computer shopping for the first time.

Among the fastest growing counties in mobile shopping, 95 are in the West and 3 in the middle, including 38 in Tibet, 14 in Shaanxi and Sichuan.