Nowadays, in order to promote the consumption of retail stores, China made

Brand has launched a cross-border boom recently.

Following the crossover between Lang Zi and Shu long,

La Natsu Bell (Hong Kong stock 06116) apparel Limited by Share Ltd (hereinafter referred to as "

"Announced that it was a TNPI of the coffee shop operator and won 20.75% of the company's shares at $3 million 750 thousand.

It is reported that TNPI has the franchise to operate and manage SegafredoCAfe in Korea, mainland China and Hongkong.

La Natsu Bell said that this investment can help TNPI expand business opportunities in the Chinese market, and its own women's clothing group plans to open Segafredo Cafe in retail stores in the future to enhance customer shopping experience.

Now, the luxury and apparel industry has launched restaurants, coffee shops and other businesses to enhance the user experience, and even direct the business into clothing stores. However, as the costumes of the mainland, La Natsu Bell is the first to make this strategic investment.

As the largest women's clothing group in China, La Natsu Bell's revenue in 2015 was 9 billion 96 million yuan, an increase of 16.4% over the same period last year. Net profit was 615 million yuan, an increase of 22% over the same period last year.

Despite the growth in sales in the last year, La Natsu Bell's sales fell from 99.5% in 2015 to 93.5% in the overall proportion.

At the same time, La Natsu Bell's same store sales also declined last year. The decline of this data reflects the lack of maintenance for mature shops.

The industry believes that now La Natsu Bell test the water in the clothing store to open a cafe, to maintain the same store sales and offline market will play a certain boost.

With the slow down of physical sales, domestic women's wear brands are trying to extend the industrial chain through pformation and cross-border.

Before the sale of La bell, the domestic high-end women's clothing brand in the recent acquisition of two medical beauty.

We should expand the micro plastic market and promote the layout of "Pan fashion" medical beauty business to promote performance.

In June this year, another major domestic women's clothing brand Shu Lang adopted similar cross-border strategy with La Natsu Bell.

The platform "e flow a" cooperate to move the manicure service into the offline store, and intends to generate value-added profits beyond clothing consumption.