On June 18, JD.COM Shopping Carnival ushered in sales peak, clothing Last year, Hedong's total sales volume of 1.2 million pairs of clothing was the largest, with a total sales volume of more than 2 million. Flash buying also ushered in a substantial growth, 618 orders on the same day is 30 times the same period last year.

With more and more well-known brands settling in, Jingdong users have more choices in clothing, and their consumption is also surging. During 618, international brands are favored. The average daily sales of gap, a German underwear brand, are 13 times higher than that of May, while that of German underwear brand Shuya is 29 times higher than that of May. The sales of South Korean brand hazzys are nearly 39 times higher than that of last year's 618, and the sales of men's shoes of Denmark brand Ecco Compared with last year, the amount increased nearly 20 times, Women's Shoes 40 times more. The sales volume of sports brand Adidas increased 10 times, NewBalance 12 times and Mizuno 15 times.

Compared with the daily sales model of omy, the sales of Aodong group increased by 17 times. On June 18, orders from 600 physical stores across the country accounted for 31% of the brands under Ling Zhi group through the clothing o2o mode. Consumers in major cities can enjoy a better shopping experience.

Jingdong's brand shopping was launched on August 19, and Jingdong's brand shopping continued for a long time.