Currently traditional

Faced with the high rent, high retail prices, similar styles, limited choice, no marketing ideas, and the rise of the electricity supplier, the tradition of business is rising.

The retail industry has had a huge impact and many other difficulties.

After the "closing shop boom", many large clothing brands have developed their own online sales channels, breaking through the limitations of offline retail.

In addition, businesses now pay more attention to brand influence and brand recognition, as well as user stickiness and fans' economic benefits.

Capital movements continue to enter the era of integration of clothing and industry.

Since 2015, the capital means of garment enterprises continue to be close to financial investment, diversified and cross-border.

The tradition of diversification has always been the adaptation method adopted in the environment of capital market, macro economy and industrial economy. On the other hand, it is also in the process of adaptation.

Under the pressure of business pressure and declining performance, the actions taken to improve asset return and market value management coincide.

Last year, many of the main brands of "Internet +" and e-commerce models gained capital appreciation. For example, the evo tailor got the 150 million yuan B round financing from Junlian capital and IDG, and the Chicago based e-commerce brand BucketFeet completed a $7 million 500 thousand A round of financing.

Wei Zhe, founder of Jiayu fund, talked about the clothing industry in the recent media interview.

He said the Internet era.

Good content is still needed, and brand is the best content.

Jiayu fund has invested in China's leading designer clothing brand Jiangnan cloth, and is committed to upgrading the company's Internet sales level.

When Wei Zhe talked about Jiangnan cloth, he said they were not only doing the electricity supplier, but also carrying out full channel operation.

He said: "on WeChat, on the Internet, although they can sell, but they are more recent to the store to tell consumers, encourage consumers to enter the store consumption, so we see that in the current economic environment, the company can still maintain a certain proportion of the same store growth."

Precise positioning fans economy as a breakthrough point

In recent years, more and more

And its brand began to emerge on the international stage, and the attention of its own brand is getting higher and higher.

Nowadays, Chinese consumers are more willing to pay for distinctive brands.

As a designer brand in the high-end market, Jiangnan Buyi has positioned its brand in the pursuit of life based on its youthful state, through the interpretation of the individualization of fashion taste, so as to create an identity symbol of the times and the interpretation of the life state of nature and ego.

Compared with the fast fading brand, Jiangnan cloth market positioning is more precise, its brand positioning is more clear, the age group from 3 to 45 years old can find the appropriate clothing in the 4 brands of Jiangnan cloth clothing, the brand's fans loyalty is higher, and is unique in the market.

Whether online or offline, now

Although the scope of selection is wide, there are similar styles in the market.

Jiangnan cloth design, with its RECOGNIZABLE design, can deepen its image in an invisible way. It also accords with the characteristics of current consumers' pursuit of individuality. It has a very high degree of identification in the market, so that consumers can never forget.

Wei Zhe also said: "though

It's not China's largest.

But its fans are already leading in China, which means that it can become more influential, rather than just relying on opening stores. "

Jiangnan cloth Yi will also seize the opportunity of "fans economy". I believe that enterprises like Jiangnan Buyi have the confidence to lead traditional clothing enterprises to the "Internet +" blue ocean.