What is the "Paris advanced customization week"? Why did people talk about it from this Wednesday?

In January of this year, we wrote articles about Haute Couture. The word "high custom" was born in France 150 years ago, when it was made for the royal family and the upper class. clothing 。 Up to now, there is a specialized Chambre Syndicale de la Couture Parisienne, which has set a certain standard and accords with the qualification. product It can be called advanced customization.

The main criteria are as follows: clothing brand To have their own studio (Atelier), there are at least 20 employees in the studio. They need to hold 2 orders every year, which are in January and 7 months respectively. The series should have at least 50 garments, which must be finished by hand.

At the moment, Paris is in the July high week, such as Chanel, Dior, Versace, and so on. Compared with the clothing series, the brand's high definition is not how to make money. From the inside and outside pictures of the show, it can be seen that this season, the embroidered jacket and trousers are still in fashion. Ladies want to dress elegantly and have a gas field. The matching of a white suit is not out of date.

It is worth noting that many of the people watching show are wearing shiny silver long skirts, and silver elements are also appearing on many famous brands. It is estimated that designers of fast fashion brands have been grinding their knives to prepare for silver details.