The major sports brands frequently fall into trademark competition.

The dispute over the brand of "new hundred Lun" has just come to an end. Another American sports brand Andrea has fought for trademark competition.

The "new hundred Lun" trademark dispute has just come to an end, another American.

Andemar fought the trademark war again.

Recently, Andemar (Under Armour) filed a tort lawsuit against Fujian province Feilong sporting goods Co., Ltd. and its associated companies, demanding compensation of at least 100 million yuan.

As early as April this year, a piece of "ting Fei Long Sports N brand 2016 autumn and winter new product release, Uncle Martian brand strong start" graphic message has aroused widespread concern.

The logo design of its Uncle Martian brand is very similar to that of the US Under Armour. Both logo are made up of letters U and N. Unlike Uncle Martian, the two letters do not overlap, while Under Under is crossed up and down.

There was news that the United States had already noticed this.

A few days ago, in connection with the press conference on "Uncle Martian" / "anmar Martin" and its violation of the Under Armour brand, enterprise name, UA graph and other intellectual property rights, Fujian provincial tfeilong sporting goods Co., Ltd. and its associated company Andrea (China) Co., Ltd., Andemar formally referred the two infringement subjects to the Fujian Provincial Higher People's Court of Fujian.

Tort and unfair competition litigation.

Andemar asked the court to issue a ban, award damages (at least 100 million yuan) and other legal relief measures.

At the same time, Andemar also adopted the corresponding legal action by the China Trademark Office and the Hongkong company registry respectively.

And not long ago, the new 10 hundred years old trademark dispute was finally put to a halt. The court ordered New Balance to immediately stop the infringement of the registered trademark of Zhou Lelun, the natural person, and compensate the 5 million yuan for Zhou Lun Lun.

New Balance lost its Chinese name for the two time, and new Bai Lun became an authentic Chinese product.

In the field of sports brand, another trademark dispute is more protracted.

In early twentieth Century, Jinjiang, Fujian

With vigorous development, Jordan sports has rapidly emerged as one of the best companies in the region.

In 2012, Michael Jordan applied the "Jordan company" disputed trademark registration to damage the right of his name and so on.

After 4 years of tug of war, at the end of June this year, the Supreme People's court held a public hearing of 10 cases of trademark dispute administrative disputes involving Michael Jordan and the applicant's trademark review and Adjudication Board of the State Administration for Industry and commerce, the first instance third people, and Jordan company.

However, after four hours of debate, the court declared that the court was closed, and the case was not pronounced in court.