Due to the influx of Chinese sellers, Amazon The products of e-commerce platform are also increasingly unable to be guaranteed.

Over the past few years, online shopping platforms have been flooded with fake goods. brand Injury caused widespread concern in the industry, a large number of Chinese e-commerce giant. Alibaba Lawsuits continue to occur. Now, the US electricity supplier giant Amazon has implemented the strategy of opening up to Chinese sellers in order to defend the Alibaba competition, resulting in the product of the electronic business platform can not be guaranteed.

Gucci's parent company Kai Yun group has launched a lawsuit against Alibaba group in the United States, accusing Alibaba of deliberately creating products for counterfeiters to sell their products around the world.

The United States has recently written that Amason has always advocated the idea of "user first". But because of not paying attention to the quality of products, the Amason business platform is gradually evolving into a distribution center for cottage products. If the Amason platform stops the sale of counterfeit goods, it will aggravate the phenomenon of counterfeit goods flooding through various platforms, leading to a decline in consumer confidence.

In the latest annual report of Alibaba group, there are 30 words similar to "Shanzhai". In the Hangzhou speech last month, Ma Yun, the founder of the company, also said, "today's cottage products have better quality and better prices than genuine ones." But Amazon has been trying to maintain its clean platform and trustworthy online shopping platform image. In its 2015 annual report, the company did not mention the problem of "Shanzhai" completely, but referred to the potential liability of sellers with "fraudulent or illegal activities".

Amazon sellers say fake products have been on Amazon's website, but the problem began this year after Amazon publicly opened Chinese manufacturers. Now Amazon merchants are never sure who or what events will reduce their sales on a particular day, or how long it will take to fight counterfeiters. Fast fashion Forever21, Johnson&PhamLLPChrisJohnson, a law firm that provides intellectual property and brand enforcement services, said: "Amazon is making big money through Shanzhai products manufacturers, and the company is doing no good as far as Shanzhai products are concerned."

At present, consumers need 100% to ensure that the products they purchase online are genuine products, which are very difficult. Unless they buy them on the brand official website or authorized retailers, even the latter is also at risk. Whether it is Gucci handbags or other luxury brands, consumers may buy fake goods. Now it will not only appear in Taobao or Tmall mall of Alibaba, but also faces similar risks on Amazon platform.

Industry analysts say fake products will drive out genuine products, because genuine products can not compete with fake prices, and those seeking genuine products may lose confidence. A large number of counterfeit goods poured into Amazon, which will be an opportunity for Amazon rival Alibaba. After experiencing disputes with the international anti-counterfeiting platform, Alibaba can accelerate the transformation and re attract new consumers, which also gives Amazon a pressure to find a way to clean up the fake market of the platform, otherwise there will be only a large number of low-quality buyers buying fake goods.