Today, the whole network

The 2016 development trend forecast report released that the platform's user quality and word-of-mouth are the most concerned factors when the brand chooses platform.

And after investigating the cooperation intentions of various brands, it can be found that Tmall is the platform that most businesses think "must cooperate", followed by a favorable Jingdong.

Vip.com ranked third and fourth.

It is understood that when choosing the third party platform, 58% of the brand operators regard "platform user quality and consumer reputation" as the primary reference factors, and 99% of the brands will refer to this.

In addition, the factors of brand importance are operation service level, platform development prospect, marketing input and output ratio, commodity profit rate and platform technology level.

"Platform technology, logistics and finance and other supporting factors are behind, the platform competition has evolved into a war for users."

It is said in the report.

In addition, the report points out that the brand side's expectation for the development of the third party platform includes innovative marketing mode, providing more data resources and data services, providing effective traffic tools, cracking down on fake goods and cleaning bills, reducing fixed costs and improving service level.

For the expectation platform, the proportion of the brand innovating in the marketing mode is the highest, reaching 46.7%, the report said, "the marketing mode is short, and the innovation is expected to play. With the growth of Internet users slowing down, the Internet demographic dividend is bottomed out. Nearly half of the brands look forward to the third party platform innovative marketing mode.

Perhaps this is the tipping point of the next platform.

Taking all the above considerations into consideration, the report found that the whole network ranked Tmall as the "must cooperate" partner with the largest number of brands, reaching 52%. Secondly, they believed that Jingdong, Taobao and vip.com must cooperate.

"More branding companies think Jingdong has potential and will increase cooperation later."

The report says.

It is reported that the whole network brand electric business in the report refers to the sales of goods through the Chinese Internet, which has broad brand awareness and is recognized by consumers, including traditional brands and emerging brands emerging from the Internet.

The brand electric business in the report contains 16 main categories: clothing accessories, shoes and bags, watches and jewellery, makeup and personal care, maternal and infant products, sporting goods, digital communications, household appliances, medicine and health care, fresh wine, building materials, household appliances, Kitchenware and daily use, automotive daily use, computer office, virtual goods, book audio and video.