Nike'S Jordan Brand Enters Soccer Rugby And Other Fields.
Nike
Its Jordan Brand is the leader in basketball brand, besides basketball equipment, AJ series.
Gym shoes
It has been regarded as a sport.
fashion
One of the signs.
This year, they announced the signing of Neymar and began to try to build soccer products, but that's not enough. Jordan Brand's ambitions for expansion also aimed at rugby. They signed the University of Michigan rugby team, and officially entered the field of rugby products.
In the new season, University of Michigan will wear a jersey with Jordan flying logo.
Jordan Brand is famous for its basketball equipment. Although it is strange to enter the other fields from the surface, after all, the image of the flying man has left a deep impression on basketball in the minds of many consumers.
But entering other fields, such as football or rugby, is conducive to the overall development of Jordan Brand, promoting their products and expanding consumer groups.
A "flying man" sign will also appear on the gloves.
I don't know how it feels to wear AJ to play rugby.
Not only that, coach Jim Habo's costumes will also be built by Jordan Brand.
In October 2015, Nike officially released the plan for the next five years.
According to the plan, total sales reached $50 billion in 2020 (currently about $30 billion).
As the trump card of the Nike family, Jordan Brand will naturally be entrusted with heavy responsibilities.
Nike hopes that it will achieve the strategic goal of globalization. Its goal is to achieve sales of US $4 billion 500 million by 2020, which is equivalent to double the current level.
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