On the morning of August 6th Beijing time, the opening ceremony of the 2016 Rio De Janeiro Olympic Games was held in Rio De Janeiro, Brazil's "angel city".

The four annual Olympic event is unveiled from the Malaya stadium, which can accommodate nearly eighty thousand spectators.

As the most comprehensive comprehensive sports meet on the earth, the Olympic Games have always been the arena for athletes.

The stage of marketing.

And the core periphery of sports field.

Sports equipment should be actively displayed through the competition stage.

Over the years, the Chinese national sports brand is a very powerful force in the global sports marketing market.

Compared to the 361 degree, PEAK strategy,

At this Olympic Games, it is only cooperating with a Croatia Olympic Committee.

It is not too early for Croatia to enter. It is likely to be in the blind spot of most viewers.

But if the main marketing target is Chinese audiences, Hongxing Erke's choice of cooperation with Croatia is still a mystery.

The delegation of Croatia arrived later than the Chinese delegation. It was less than ten minutes from each other. When the Chinese audience saw the heroes in their hearts, their mood would be more inspiring and the inertia of watching continued.

And the admission time in Croatia is very likely to be within the scope of this inertial watch.

In addition, a symbolic clothing element of the Croatia sports team is "grid style".

Most sports fans know that this is the representative team from Croatia whenever they see a neat grid pattern.

Hongxing Erke may want to make his brand easier to attract attention through such a highly recognizable delegation.

But after all, it is only a single seedling.

Hongxing Erke's exposure at the opening ceremony of Rio Olympic Games is certainly not as high as 361 degrees, PEAK and so on.

However, the sponsorship targets of sports brands include sponsoring delegations, sponsoring a specific sports team and sponsoring a sports star.

The layout of different brands is different. The opening ceremony is just one of the battlefields.

Some brands that have not yet appeared in the opening ceremony will strive to become the protagonists in the next two weeks.

For example, Anta, the exclusive sponsor of the Chinese sports delegation Champion Award dress, sponsors the 2012 London Olympic Games men's 20 km race walking champion Chen Ding, and the 4 - 100 meter men relay team member Xie Zhenye's XTEP.

The national brand is in the overall layout, and the foreign sports brand is also making full preparations for this marketing hard battle.

Apart from seeing the two major brands of Nike and Adidas, we also witnessed the upstart of Andemar (Panama delegation) and new blun (Ireland).