Ahalife Acquisition Of Kaufmann Mercantile
American high-end lifestyle
product
Online trading platform Ahalife recently announced the acquisition of creative lifestyle
Online retailers
Kaufmann Mercantile, details of the paction have not yet been disclosed.
According to reports, the paction is the second acquisition that Ahalife has completed this year. In February, the company acquired another Bezar, an Internet company specializing in creative products.
Ahalife CEO and founder Shauna Mei said that when she bought Bezar, she had already recognized Sebastian Kaufmann, the founder of Kaufmann Mercantile, who learned that their successful collaboration with Bezar was also applicable to Kaufmann Kaufmann.
The commonality of the three companies is that they are intent on global independence.
Designer
And craftsmen provide larger platforms.
The products of Ahalife platform come from 45 countries, and the number of online products is more than 4000. The creative craftsmen of Kaufmann Mercantile cooperate from more than 20 countries.
According to Shauna Mei, the two websites sell very little clothing, because many electricity suppliers are selling clothes, so they focus more on beauty and accessories categories (such as jewelry, household products).
She believes that the current Internet trading platform is plethora, but to find a platform to provide quality products, we need to dig deeper.
There is not much overlap between Ahalife and Kaufmann Mercantile in the supply of goods, but they can reach a consensus: for example, Kaufmann Mercantile insists on providing high quality home and outdoor products, which is valued by Ahalife.
Sebastian Kaufmann said, take the clothing provided by the website as an example, these products are limited in number, but very personal.
Accessories are still the biggest category of the website.
It is reported that after the completion of the paction, Sebastian Kaufmann will remain in the company and serve as the chief planning officer in the content marketing.
Shauna Mei believes that these craftsmen do not have a high reputation, so the content marketing of brand story is the focus of the company's attention.
She revealed that Ahalife did not buy a similar company in the near future, but will keep an eye on this trend at any time.
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