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Half Price At ZARA To Buy Adidas "Hot Shoes"?

2016/8/16 16:55:00 58

BrandDesignZARA

You should also hear and witness the scandal of Zara, a fast fashion leader in Spain.

brand

For example, when GIVENCHY and Chole launch new products, you can always see ZARA

Design

It's a bit similar.

As consumers, there are many cheaper options that seem to be beneficial, and the industry has never opposed this "salute" approach. It is believed that the Zara style will not affect the real name brand operation.

However, last month, the work of Tuesday Bassen, an independent artist in Losangeles, was completely copied by Zara. The incident was crazy about the Internet, and it began to concern zara about "trampling" the efforts of independent artists.

In addition to taking legal action against ZARA, Tuesday Bassen also launched the "SHOP ART THEFT" website to draw attention to the dozens of artists affected.

In earlier works, you may find that ZARA's clothing series is similar to that of Kanye West's Yeezy Season. It focuses on the earth and wash colors, and adds destructive elements. But many people think that Yeezy Season, like ragged designs, is actually a material reward for the predecessors, such as Raf Simons, Helmut Lang, and Simons works, which is a retribution for consumers.

ZARA

As mentioned in the title, ZARA's latest sports shoes series this year are "referenced" by many hot styles of Adidas, including girls' love Superstar Slip-On, or mixed with discolouration XENO material, almost the same Stan Smith "Black Reptile"; large heat running shoes type Ultra Boost outer type braiding material design; and also the latest main product hybrid design, which is quite rampant.

Regardless of whether the brand will object to ZARA, we should reflect on the positive attitude of Tuesday Bassen to ZARA. "In the face of huge litigation costs, I have not accepted the support from others, but I hope that consumers can use these money to support real creators.

"How do you feel about ZARA's tactics?

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