Reporters learned from foreign media's recent reports that

(Adidas) announced that it will open its first fast factory (Speedfactory) in the United States in 2017.

Recently, many media coverage of Olympic swimmer Michael Phelps (Michael Phelps) endorsed Under Armour 3D.

Advertising, track and field flier Allison Felix (Allyson Felix) foot wear

"Superfly FlyKnit" 3D shoes.

The fast factory (Speedfactory) will take advantage of this new 3D printing shoe craze.

Adidas, a German sports brand, has opened a mechanized Speedfactory in Germany, and the plant in North America will be located in Atlanta.

Fast factory (Speedfactory) caters to the latest consumption trends and tastes, and can produce shoes more quickly, with higher returns and better inventory management. It is a bit similar to the fast fashion of international brands such as H&M and Zara.

Andemar (Under Armour) opened its own 3D printing factory in Baltimore, known as "UA Lighthouse".

Rumor has it that Nike will invest $235 million in 3D shoe printing equipment.

When large footwear companies compete fiercely for the future 3D shoe printing market, many emerging brands are starting to play the banner of 3D shoes.

"Once 3D printing becomes more popular, anyone can own their own brand, and some people are more likely to succeed by virtue of their 3D print shoes brand," said 3Dshoes.com, the industry's e-commerce platform.

For this technology, the founder of 3Dshoes.com quoted a speech by American rap giant Kanye West:

"That's what I'm afraid of: 3D printing.

Just as the Internet has destroyed the music industry, I am worried that 3D printing will destroy the textile industry today.

Maybe one day, everyone will be able to print their shoes at home, "West said in an interview in 2015.