brand

The plan is to go to Paris this year to hold annual secret.

And then broadcast on the Internet and TV.

In 2014, Wei Mi first held a secret show in London outside the United States, and returned to New York in the United States in 2015.

After being bought by LBrand group in 1982, Victoria has always provided women with the possibility of wearing ordinary underwear and fashion sense. This general price range from 60 to 70 dollars, and the mass underwear brand that everyone in the middle class can afford to consume in the United States, LBrand group has now grown into an underwear Empire with an annual sales volume of about 10 billion dollars. The annual underwear exhibition of more than 300 million dollars is the most solid foundation for this empire. It is also the foundation for its emergence in the underwear industry and even the entire fashion industry.

In 1999, the first trial run of the water network showed the audience's eyeballs, which was captured by 2 million viewers in November 2012. It has attracted 11 million 500 thousand viewers through the CBS and the Internet.

However, some industry analysts pointed out that the show effect in the Victoria's show is losing to consumers. Last year, the ratings of the CBS broadcast show fell by 32% compared with the same period in 2014.

According to the analysis, there are almost no competitors in the 35% underwear market of the United States, but it has begun to reorganize in safety and seek new market growth points. The measures include closing swimsuit business, canceling print catalogue shopping, and developing sports women's clothing business. This can also be the intention of this year's great show moving to Paris.

According to the sales data of the second quarter of 2016 released by L Brands, the company's net sales increased by 5% in the first three months as of July 30th, up from 2 billion 760 million US dollars in the same period last year to 2 billion 890 million US dollars, which is consistent with the 2 billion 890 million US dollar turnover expected by FactSet. The second quarter profit increased by 24.7%, but the company warned that the growth of Victoria's same store sales will slow down in the second half of the year.

The company's stock price has risen 14% in the past three months as investors are optimistic about the restructuring of L Brands.

This year, Victoria will open the first direct underwear flagship store in mainland China in Huaihailu Road, Shanghai.