Internet Fashion Brand Nasty Gal Pformation To Build IP To Seek Overall Sale
A few days ago, there were many reports that the Internet was the flagship of retro style.
Fashion brand
Nasty Gal is currently seeking to sell shares.
According to reports, Nasty Gal was founded in 2006 by Sophia Amoruso Amoruso in Losangeles, California. At first, the founder was just a eBay seller, opening her career of selling retro fashion with an account.
Some people familiar with the matter said that the brand is currently actively seeking equity investors, and there is another news that Nasty Gal is looking for potential buyers.
It is reported that the US luxury light business Revolve currently has the intention to purchase the brand.
But at present, neither Nasty Gal nor Revolve responds to this.
Nasty Gal was once a fashionable brand in previous years.
As the first generation of the successful Internet fashion brand, Nasty Gal is exploring the road of equal emphasis on e-commerce and traditional retailing.
At present, the brand has a physical store in Hollywood and St. Monica in Losangeles.
According to previous reports, Nasty Gal received two rounds of financing of A and B from US venture Ventures Index Ventures in 2012, which was $49 million.
financing
The leading investor is J.C. Penney and Apple Corp's former retail executive Ron Johnson.
Nasty Gal, currently CEO Sherre Waterson, took office in 2014 to replace Sophia Amoruso. She served as the chief executive officer of Lululemon Athletica Inc., a Canadian yoga clothing manufacturer. The company's former chief operating officer, Michael Michael, turned to fashion retailer last month. He served as the chief operating officer of the US fashion retailer.
Despite the fact that Nasty Gal has recently introduced a large number of external talent, fashion retailers are struggling to find retail entities.
E-commerce sales
The balance between them forced Nasty Gal to start looking for new opportunities for development.
In addition, Sophia Amoruso (below) has gradually reduced its participation in the day-to-day business of the brand after resigning from CEO, and has started other projects.
In 2014, her autobiography "#Girl Boss" came out and was bestseller in 20 consecutive weeks. In October this year, the second work, Nasty Galaxy, will also be released.
In addition, Sophia Amoruso is also a consultant producer of Netflix's comedy of the same name based on #Girl Boss. The actress in Amoruso Amoruso is the actress Britt Robertson, who starred in tomorrow's world (Tomorrowland).
Insiders revealed that Nasty Gal wanted to promote the brand with this drama.
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