Zara The parent company Inditex was strong in the first half of this year.

In the 2016 semi annual report issued in September 21st, Inditex reported its performance as of July 31st. In the first half of this year, the group's total sales reached about 105 billion euros, up 11% over the same period last year, with net profit of 1 billion 260 million euros, an increase of 8% over the same period last year, exceeding analysts' expectations.

As the largest clothing retailer in the world, Inditex operates 8 brands in 90 countries around the world, but the core engine of group revenue has been Zara. In the first half of this year, the latter contributed the total sales of 66.5%, followed by Bershka accounting for 8.5%, followed by Massimo Dutti and Pull&Bear, etc. brand The sales volume of the two companies is about 1/10 of Zara.

Europe has the best performance except Spain, contributing 43% to sales, followed by Asia and other international markets other than Spain and the United States. Spain has contributed 17% of sales to 25% of Inditex's largest base.

One of the reasons for better performance is that Inditex continues to international. market Expansion strategy. In the first half of this year, the group opened 83 stores in 38 countries, covering all brands, bringing the number of global stores to 7096. This strategy will continue. In September, Zara opened its first store in Hu Zhiming, Vietnam, where customers reacted strongly. In the 10 month, Zara will also open its first store in Oakland, New Zealand.

Refurbished and expanded Zara flagship store in Antwerp

In addition, Inditex lowered the target of retail space expansion earlier this year in order to turn its attention to a larger fully integrated store in the main market. 8 Zara, a flagship store in Antwerp, Belgium, has been reopened after renovation and expansion. In September, Zara opened another flagship store on the 5 scale in a main shopping street in Galician headquarters in Spain. At the same time, Stradivarius, another brand of the group, opened a flagship store in Oxford street, London.

The expansion of the international market will start with the expansion of the online sales platform. Inditex Pablo Isla, chairman of the group, emphasized the group's investment in technology. It said that it had extended the online store to 11 new countries in the first half of the year, and is now mainly in Eastern Europe and will open to Turkey in October this year.

Inditex also launched mobile app Inwallet in all Spanish stores. When shopping in a store, customers who bind the bank card can checkout the phone directly through Inwallet.